A still from "Do you see what I see?" — a Christmas commercial by Meijer. Photo via youtube.com
The West Michigan advertising industry doled out a number of ADDY awards last night in Grand Rapids.
The American Advertising Federation of West Michigan announced the winners of its 2017 ADDY Awards at New Vintage Place, and Walker-based Meijer won the Best of Show award for its Christmas ad, “Do You See What I See.”
The 1.5-minute spot was praised by Adweek, The CW Network and Fast Company as one of the best holiday ads of 2016. It was created by Chicago-based ad agency The Distillery Project and aired from November through Christmas.
The ADDY Awards ceremony drew about 400 members of the advertising industry and their clients.
West Michigan professionals earned 16 gold, 14 silver and 28 bronze ADDY awards.
Entrants in the student category from Kendall College of Art and Design, Ferris State University, Baker College and Grand Valley State University took home eight gold, six silver and 48 bronze student ADDY awards.
This year’s big winners were Extra Credit Projects, with nine awards, Meijer, with eight awards, Fairly Painless Advertising, with five awards, Gorilla, with five awards, and The Image Group, with five awards.
Best of Show ADDY Award winners
Professional: Meijer, “Do You See What I See?”
Student: Madison Bracken, KCAD, “Elsewhere Magazine”
Judges’ Choice ADDY Award winners
Professional: Meijer, “Halloween Scary Candy”
Professional: Fairly Painless Advertising, “Office Unfinished”
Professional: Tammy Meyers, “Forgotten Fighters”
Professional: Extra Credit Projects, “Muhammed Ali Tribute”
Student: Ryan Seguin, Ferris, “Grado Headphones”
Student: Colleen Bruce, KCAD, “Tales of the Script”
Student: Lauren Meehof, KCAD, “ABC Book of Designer Confessions”
People’s Choice Award winner (new this year)
Student: Colleen Bruce, KCAD, “Tales of the Script”
