2018 Addy awards spotlight best ads created in West Michigan

By Shandra Martinez | MLive

GRAND RAPIDS, MI - More than 400 West Michigan creatives gather at New Vintage Place in Grand Rapids on Feb. 22 to celebrate the best in advertising at 2018 Addy awards, presented by the American Advertising Federation of West Michigan.

Judges gave out 41 gold, 55 silver and 78 bronze Addy awards in the professional category, and 7 gold, 11 silver and 9 bronze student awards.

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Some Angels Fight from Baas Creative on Vimeo.

Best of Show

The winner of both professional Judge's Choice and professional Best of Show awards was “Some Angels Fight” PSA by Baas Creative.

"This is what PSA’s are supposed to do…make you feel something for the cause while informing you on the cause’s roots. All while holding you to the message and compelling you to act," one of the judges wrote.

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Professional Judge's Choice

Fairly Painless Advertising's commercial “Inappropriate Cat” for restaurant chain HopCat won one of three professional Judge's Choice.

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Amway | Atmosphere Sky from Gorilla on Vimeo.

Professional Judge's Choice

Gorilla's Atmosphere Sky ad for direct sales giant Amway won one of three Professional Judge's Choice awards.

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Student Best of Show

Chloë Malmquist, a student at Kendall College of Art and Design, won the student Judge's Choice and Best of Show awards for her Hank’s Branding Campaign.

"This had to be one of the cleanest branding executions I’ve seen from a student," the judge said. "The work here was thought out, simple and well crafted. A complete campaign thought was made here where every stitch seemed to have its place in the 'story' of Hank’s…something that is hard to pull off in spec work. Great job in making a simple product and great brand idea aesthetically pleasing and artfully composed."

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Student Judge's Choice

Laura Bosscher, a Kendall College of Art and Design student, won student Judge's Choice award for her “Lamb Bride Catalog”.

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Student Judge's Choice

Gabrielle Podkul, a student at Kendall College of Art and Design, won a sudent Judge's Choice award for her copywriting work on “Focus on Flint”.

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Big Addy Winners

Here's who won the most 2018 Addy Awards:

Meijer: 30 awards

Chop & Hue: 29 awards

Extra Credit Projects: 24 awards, including for the Cook Funeral Home billboard shown in photo.

Gorilla: 18 awards

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Other winners

Boileau Communications received a Gold Addy for Holland Board of Public Works' digital publication, "A Utility Like No Other". The digital report features detailed stories, interactive graphics, virtual tours and financial figures from 2017.

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