Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
GRAND RAPIDS, MICH — Mary Free Bed Rehabilitation Hospital, Michigan State University, Guiding Light and more find themselves among top national brands in the 79th annual OBIE Awards. The award-winning creative for these organizations was developed by Grand Rapids advertising and design agency, Extra Credit Projects (ECP), who has 12 finalists in the 2021 show—the second-most awarded […]