Suburban Inns

Making Michigan a great place to stay.

There’s always room for creativity, especially when selling people on a better night’s stay. Suburban Inns is a hotel management company headquartered in West Michigan, operating over a dozen hotels and restaurants—from building and staffing, to catering and event planning. With their rapid expansion in and around Grand Rapids, they worked with ECP to create a fresh brand identity that embodies their dedication to hospitality.

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Embassy Suites Grand Rapids Downtown

Home, suite home.

The first hotel of its kind in Michigan outside of the metro Detroit area, Embassy Suites Downtown Grand Rapids opened in April 2019 with 250 guest rooms, Big E’s Sports Grill, and its own White Water Cafe and Lounge. From groundbreaking to grand opening, ECP created a brand campaign and promotional materials for the new downtown hotel.

Big E’s Sports Grill

The big E is for Extra.

Hungry for a brand refresh, Big E’s Sports Grill worked with ECP to redefine itself with an integrated campaign. Launching a new website, ad campaign, and even redesigned menus, we helped shape a new brand voice for Big E’s that better captured their craft food and family-friendly atmosphere.