Embassy Suites Grand Rapids Downtown
Home, suite home.
The first hotel of its kind in Michigan outside of the metro Detroit area, Embassy Suites Downtown Grand Rapids opened in April 2019 with 250 guest rooms, Big E’s Sports Grill, and its own White Water Cafe and Lounge. From groundbreaking to grand opening, ECP created a brand campaign and promotional materials for the new downtown hotel.
Big E’s Sports Grill
The big E is for Extra.
Hungry for a brand refresh, Big E’s Sports Grill worked with ECP to redefine itself with an integrated campaign. Launching a new website, ad campaign, and even redesigned menus, we helped shape a new brand voice for Big E’s that better captured their craft food and family-friendly atmosphere.