Zondervan / HarperCollins

Come Closer.

Brand development

Zondervan-HarperCollins.

Our book marketing is anything but by the book—especially when it’s the world’s largest Christian publisher whose products are sold in more than 60 countries and translated into nearly 200 languages. From book cover designs to academic resources, marketing and promotional materials to untraditional consumer touchpoints, ECP has communicated the essence of every message in every way.

Our campaign for the updated NIV Bible helped solidify this translation as the most popular worldwide. ECP also led the creative behind numerous successful book and Bible launches, including the Adventure Bible, which is the #1 selling kid’s Bible. These and countless other successful branding efforts and book launches helped position the company for acquisition by HarperCollins.

Scope:

NIrV logo shown on print advertisements with kids jumping and lowercase "r" on their shirts
Print spread advertisement for Zondervan Adventure Bible Family
Print spread advertisement for Zondervan Adventure Bible Family
Print spread advertisement for Zondervan Adventure Bible Family
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The Story book cover in english and Spanish. Showing crown casting a shadow of thorns.

Not a Book Radio (30s)

Come Closer Radio (30s)

Come Closer print ads.
Promotional posters for the book "Country Faith"
College Bible pizza box packaging
NIV print ads with paintings holding QR codes