Extra Credit Project designs national out of home campaign for EARTHDAY.ORG

GRAND RAPIDS, MICH, WASHINGTON D.C. —Midwest advertising agency Extra Credit Projects (ECP) is bringing national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA).

The OOH campaign supports EARTHDAY.ORG’s theme of Invest in our Planet, aimed at engaging CEO’s, business owners and corporate decision makers to invest time, resources, and money to make sustainable change. The creative can be seen on digital billboards, street kiosks, airport displays and more from coast to coast.

“Climate change is one of the most important issues of our time and big business and government organizations play a vital role in addressing this crisis, along with everyday citizens,” said Tom Cosgrove, Chief Creative and Content Officer of EARTHDAY.org. “This OOH campaign will showcase the ways that sustainability is good for the planet, while leading to a prosperous future across the board.”

“People are reporting greater appreciation for being out of home and outside environments than before the pandemic, making messages about Earth Day and protecting the environment especially fitting for an OOH campaign,” said Anna Bager, President and CEO, OAAA. “In addition, recent research shows that more people are starting to travel and commute, so this critical campaign is sure to capture attention.”

“As awareness around Earth Day continues to grow each year, we are driven to support EARTHDAY.ORG’s mission and their annual efforts,” said Rob Jackson, Creative Director and Principal of ECP.

To view the 2022 Earth Day campaign creative, click here. To see past EARTHDAY.ORG campaigns, visit extracreditprojects.com/earthday.

For more information please, contact Rob Jackson at 616-454-2955 or rob@extracreditprojects.com.

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About EARTHDAY.ORG
EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy.

About OAAA
The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media.

About Extra Credit Projects (ECP)
Extra Credit Projects is a Michigan-based advertising and design agency that is known for their big
ideas, bigger impacts, and giving everything a little extra. ECP serves a variety of clients and cause based initiatives through its creative design, strategy and media services.

In The News

OAAA Partners wtih EarthDay.org for Climate Change, Billboard Insider
Invest In Our Planet with EarthDay.org for DOOH, OOH Today
Earth Day 2022 Invest in Our Planet, Daily Digital OOH
Invest in our Planet Earth Day Campaign, Outdoor Media Association