Close up of Ford 50 logo on print materials

Gerald R. Ford Presidential Foundation

Now more than ever.

Anniversary branding and fundraising

Gerald R. Ford Presidential Foundation

To commemorate the 50th anniversary of the former president’s inauguration, Extra Credit Projects developed fundraising materials and an awareness campaign for the Gerald R. Ford Presidential Foundation. Through a variety of advertising tactics, we delivered the message of the celebration, all to raise awareness of the Foundation and increase membership of Friends of Ford.

Scope:

Collateral, Digital, Identity, Nontraditional, Out of Home, Print, Social, Video
Ford 50 logo design
Double street pole banners with headline "Now more than ever" and photo of President Ford.
Window decals on the Ford Museum showing the Ford 50 logo.
Print advertisement showing historic photos of Gerald R Ford
Out of home bulletin with historic photograph, Ford 50 logo and headline "He still has friends in high places"
Print publication
Stationary and print publication
Email marketing campaign