Close up of Ford 50 logo on print materials
50th Anniversary Logo for Gerald R. Ford Presidential Foundation

Gerald R. Ford Presidential Foundation

Now more than ever.

Anniversary branding and fundraising

Gerald R. Ford Presidential Foundation

To commemorate the 50th anniversary of the former president’s inauguration, Extra Credit Projects developed fundraising materials and an awareness campaign for the Gerald R. Ford Presidential Foundation. Through a variety of advertising tactics, we delivered the message of the celebration, all to raise awareness of the Foundation and increase membership of Friends of Ford.

Scope:

Collateral, Digital, Identity, Nontraditional, Out of Home, Print, Social, Video
Logo designed for the GR Ford 50th Anniversary featuring the word FORD but instead of the O there is a gold 50 vertically stacked.
Flagpole banners for the Gerald R. Ford Foundation's 50th Anniversary. An image of Gerald R. Ford, the anniversary logo and“Now more than ever.”
Window decal designed for the Gerald R. Ford Foundation's 50th Anniversary featuring the anniversary logo.
Magazine full page ad with old photos, including Gerald R. Ford diving. “He built the white house pool, & started his term in the deep end.”
Billboard featuring a black and white image of Gerald R. Ford with some children and “He still has friends in high places.”
Booklet with a dark blue cover and anniversary logo. “we must come together. Embody the virtues of our former presidents."
Booklet and other stationary items designed for the Gerald R. Ford Foundation's 50th Anniversary.
Digital mailers with old photographs. “He battled inflation- she beat cancer.” “He took the chill out of the cold war with the coat off his back.”