Will Rogers Motion Picture Pioneers Foundation.
ECP has a long-time partnership with Will Rogers Motion Picture Pioneers Foundation, an L.A.-based non-profit organization that provides life-changing services to veterans of the motion picture and theatre industries. With their founder as our inspiration, we started with a brand refresh that reflected both their past and a bright future. We continue to deliver collateral, print, sponsorship, and fundraising materials that emulate the history and legacy of Will himself.
Results
The long-term campaign has helped hundreds of film industry veterans with issues like financial hardship, illness, and accident. The Pioneers Assistance Fund, specifically, has continued to grow and gain traction within its community through our awareness and fundraising efforts. Nearly $800k is now spent every year on the organization’s services, and total clients have increased more than 139% over the last four years.
Scope:
![](https://extracreditprojects.com/wp-content/uploads/2024/03/ECP_WRMPPF_INNERMISSIONCalmingCards-3.jpg)
![Close up of print brochure](https://extracreditprojects.com/wp-content/uploads/2020/11/WillRogers_07-WEb-1800x889.jpg)
![Square business cards with logo on front side and contact info on back](https://extracreditprojects.com/wp-content/uploads/2023/10/WRMPPF_3-BusinessCard-1000x750.jpg)
![Close up of print brochure](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_2-BrandStandards-1000x598.jpg)
![Print brochure and stationary](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_Package-Brand-Web-1800x1200.jpg)
![Print advertisement with headline "Always there to lend a hand or a lasso"](https://extracreditprojects.com/wp-content/uploads/2020/12/WRMPPF_FilmJournalAd_PrintAd_2_5_15a-scaled-784x1000.jpg)
![Print advertisement with headline "We know the value of getting back on the horse."](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_FilmJournalPrintAd_Horse_4_29_15-782x1000.jpg)
![Print advertisement with headline "A history of helping our own" and an image of the Hollywood sign with the letters changed to "ANYWHERE"](https://extracreditprojects.com/wp-content/uploads/2020/12/WRMPPF_PrintAd_2_1_15a-scaled-769x1000.jpg)
![Historic photo of Will Rogers on a horse](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_10-WRImage-800x534.jpg)
![Print flyer](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_11-PackageCloseUp-web-1000x667.jpg)
![Close up of print brochure](https://extracreditprojects.com/wp-content/uploads/2023/01/WillRogers_04-Web-SQ.jpg)
![Backlit out of home kiosk with headline "Lights Camera Compassion"](https://extracreditprojects.com/wp-content/uploads/2023/01/IMG_1167-1-1-sq.jpg)
![Website redesign shown on desktop, tablet, and phone.](https://extracreditprojects.com/wp-content/uploads/2020/11/WRMPPF_12-Website-Web-1800x961.jpg)
![Print ad with distressed background, image of boots, and headline "Helping folks keep their work boots on since 1939."](https://extracreditprojects.com/wp-content/uploads/2024/02/WRMPPF_BootsIIA-1391x1800-1-773x1000.jpg)
![Print ad with distressed background, image of popcorn, and headline "A Concession stand of support for film industry veterans."](https://extracreditprojects.com/wp-content/uploads/2024/02/WRMPPF_Porcorna-1391x1800-1-773x1000.jpg)
![Print ad with distressed background and headline "Your show will go on."](https://extracreditprojects.com/wp-content/uploads/2024/02/WRMPPF_ClapperA-1391x1800-1-773x1000.jpg)
![Print ad with distressed background, image of tickets, and headline "Every film industry veteran has free admission to financial assistance and support counseling."](https://extracreditprojects.com/wp-content/uploads/2024/02/WRMPPF_TicketA-1391x1800-1.jpg)