An artistic recreation of the Hollywood letters changed to say "anywhere" instead of "Hollywood"
Logo for Will Rogers Motion Picture Pioneers Foundation

Will Rogers Motion Picture Pioneers Foundation

Saddle Up for A Good Cause.

Identity, branding and promotion

Will Rogers Motion Picture Pioneers Foundation.

ECP has a long-time partnership with Will Rogers Motion Picture Pioneers Foundation, an L.A.-based non-profit organization that provides life-changing services to veterans of the motion picture and theatre industries. With their founder as our inspiration, we started with a brand refresh that reflected both their past and a bright future. We continue to deliver collateral, print, sponsorship, and fundraising materials that emulate the history and legacy of Will himself.

Results

The long-term campaign has helped hundreds of film industry veterans with issues like financial hardship, illness, and accident. The Pioneers Assistance Fund, specifically, has continued to grow and gain traction within its community through our awareness and fundraising efforts. In 2024 the organization provided more than $1.2 million in grants through the Pioneers Assistance Fund, and have served more than 1,700 industry members to date with their services.

Scope:

Branding, Collateral, Event, Fundraising, Print, Video, Web Design
Website landing page Will Rogers Motion Picture Pioneers Foundation featuring a yellow background with an illustration of a cowboy.
Calming cards designed for Will Rogers Motion Picture Pioneers Foundation featuring multiple colored background photos and various calming tips
Book cover design featuring the Will Rogers Motion Picture Pioneers Foundation name on a wood board with a yellow sleeve band.
Business card featuring an illustration of a cowboy with a video camera, and the name Will Rogers in big bold text.
Brand standards for Will Rogers Motion Picture Pioneers Foundation featuring a solid red background with a white illustrated cowboy.
Stationary set designed for Will Rogers Motion Picture Pioneers Foundation featuring booklet, envelope, pads, business card, & info sheets.
Poster with orange and yellow image of Will Rogers posing with the headline, “Always there to lend a hand or a lasso.”
Poster with a blue image of Will Rogers next to a horse with the headline, “We know the value of getting back on the horse.”
Poster of a teal Hollywood hill with the sign spelling out “ANYWHERE” and the headline, “A history of helping our own.”
Black and white image of Will Rogers on a horse with a lasso.
Pamphlet featuring a blue image of Will Rogers with the title, “Helping motion picture professionals without all the song and dance.”
Info card featuring an orange and yellow image of Will Rogers holding a lasso with the headline, “Always there to lend a hand. Or a lasso."
Vertical banner featuring a close up image of a man with the headline, “Lights. Camera. Compassion.”
Website redesign shown on desktop, tablet, and phone.
Poster with illustration of cowboy boots and an ornamental frame around the headline, “Helping folks keep their work boots on since 1939.”
Poster with a spilled popcorn bucket and an ornamental frame around the headline, “A concession stand of support for film industry veterans.”
Poster with an illustration of a scene marker and an ornamental frame around the headline, “Your show will go on.”
Poster with movie stubs and the headline, “Every film industry veteran has free admission to financial assistance and support counseling.”