Window decal for YMCA of Greater Grand Rapids
Logo for YMCA

YMCA 150th Campaign

Celebrating 150 Years.

Anniversary and branding campaign

YMCA 150th Anniversary Campaign.

For more than 150 years, the YMCA of Greater Grand Rapids has been providing a space for youth development, healthy living, and social responsibility. To celebrate the sesquicentennial, ECP created a unique advertising campaign to run across Grand Rapids, generating buzz and excitement around the anniversary. To conclude the year, we also worked to produce collateral material and event graphics for their celebratory gala.

Results

The campaign had historic results that were widely recognized and celebrated. The organization experienced record membership numbers, and the work won numerous industry awards.

Scope:

Digital, Nontraditional, On-Premises, Out of Home, Print, Social, Video
Billboard with an image of a person diving. The left half of the image is black & white. The headline reads, “150 years of youth development”
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E-vite with a split image of a person diving, the left half is black & white. This is a save the date for their 150th anniversary celebration.
Invite designed for the YMCA featuring bold, multicolored text announcing the 150th anniversary celebration and the date of the event.
Poster with old black & white photo of early members of the YMCA. “Our version of the right to bear arms.”
Poster with old black & white photo of early members of the YMCA. “From the pool to the presidency.”
Poster with old black & white photo of early members of the YMCA. “We held our heads high and our shorts higher.”
Floor graphic designed for the YMCA featuring a bold orange arrow and the headline, “Step into Grand Rapids history.”
Stair graphics designed for the YMCA featuring the changing decades on every other step, starting with 1866 (when it opened) to 2016.
Banners designed for the YMCA 150th anniversary celebration, shown up on stage for the event.
Stickers designed for the YMCA featuring three different color combinations and the headline, “150 years of making Grand Rapids greater.”
Circular poster featuring different highlighted years with images and text. All information is arranged in a counterclockwise circle.