Window decal for YMCA of Greater Grand Rapids

YMCA 150th Campaign

Celebrating 150 Years.

Anniversary and branding campaign

YMCA 150th Anniversary Campaign.

For more than 150 years, the YMCA of Greater Grand Rapids has been providing a space for youth development, healthy living, and social responsibility. To celebrate the sesquicentennial, ECP created a unique advertising campaign to run across Grand Rapids, generating buzz and excitement around the anniversary. To conclude the year, we also worked to produce collateral material and event graphics for their celebratory gala.

Results

The campaign had historic results that were widely recognized and celebrated. The organization experienced record membership numbers, and the work won numerous industry awards.

Scope:

Digital, Nontraditional, On-Premises, Out of Home, Print, Social, Video
150th anniversary out of home bulletin for the YMCA
150th anniversary out of home bulletin for the YMCA
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Email marketing for 150th years of YMCA
Close up of print piece.
Poster with black and white historic photograph of several men wearing tank tops and headline "Our version of the right to bear arms"
Poster with black and white historic photograph of several men wearing swimsuits – including President Gerald R. Ford – and headline "From the Pool to the Presidency"
Poster with black and white historic photograph of several male basketball players and headline "We held our heads high. And our shorts higher."
Floor decal with headline "Step into Grand Rapids history"
Decals of a timeline applied to stairs.
Main stage of the 150th anniversary celebration event.
Stickers with headline "150 years of making Grand Rapids Greater."
Timeline print 'poster' that is shaped like a round wheel