In an era where movies can be watched instantly and anywhere from the palm of your hand, there comes a time to be reminded of the way films were made to be seen – on the Big Screen.
Earlier this past summer, in collaboration with the National Association of Theater Owners (NATO) and members theaters, Midwest-based advertising and creative firm, Extra Credit Projects (ECP) helped to create a campaign to promote the value of the movie-going experience.
The campaign highlighted major summer blockbusters, including The Amazing Spider-Man 2, Maleficent, How to Train Your Dragon 2, Transformers: Age of Extinction, Dawn of the Planet of the Apes, and Planes: Fire & Rescue among others.
“We can watch movies from anywhere these days,” said Rob Jackson, Principal and Creative Director of ECP. “But you can’t replicate the experience of physically going to the theater.”
From May to August the fully integrated campaign reached audiences from multiple touch points with outdoor, print ads, radio spots, video content, web ads, and non-traditional tactics.