Nonstop Creativity from Extra Credit Projects for Gerald R. Ford International Airport’s 60th Anniversary
GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The 60th anniversary campaign is running across a variety of tactics, including digital, […]
Ford 50 Campaign Celebrates the Legacy of Gerald R. Ford
GRAND RAPIDS, MICH — It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, social, print collateral, […]
Tourist Season is in Bloom: Extra Credit Projects helps 6PM Hospitality launch Tulyp Hotel
GRAND RAPIDS, MICH—Advertising and design agency Extra Credit Projects (ECP) creates a new vision for well known boutique CityFlatsHotel in Holland, Michigan, in collaboration with 6PM Hospitality, giving the brand a unique and ownable feel that would better serve the region. The West Michigan-based agency worked with 6PM to craft the new identity and narrative […]
The Face of Change: 2023 International Earth Day Campaign from Extra Credit Projects is rooted in Grand Rapids
GRAND RAPIDS, MICH, WASHINGTON D.C. —Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day. For the second year, the theme “Invest in Our Planet” aims to drive positive climate action to a broad audience of businesses, governments […]
Extra Credit Projects wins Gold at 2023 OBIE Awards
Extra Credit Projects (ECP), won gold at last night’s 81st OBIE Awards, presented by the Out of Home Advertising Association of America (OAAA).
Extra Credit Projects is most awarded at the 2023 AAF West Michigan American Advertising Awards
GRAND RAPIDS, MICH — Grand Rapids advertising and design agency, Extra Credit Projects (ECP), won the most awards at last week’s American Advertising Federations (AAF) annual awards, hosted by the West Michigan chapter, for the fourth year in a row. ECP won 17 awards, for nine clients locally and nationally, across 14 categories ranging from […]
Extra Credit Projects creates anniversary campaign for nation’s largest out of home media company
GRAND RAPIDS, MICH; BATON ROUGE, LA — Grand Rapids-based advertising and design agency, Extra Credit Projects (ECP), and Lamar Advertising have partnered to create and launch a nationwide campaign to celebrate the 120th anniversary of the out of home (OOH) media company. Lamar (Nasdaq: LAMR) opened its doors in 1902 and has grown to be […]
Extra Credit Projects welcomes new art director
GRAND RAPIDS, MICH — Grand Rapids-based advertising and design agency, Extra Credit Projects (ECP), welcomes Evan Hatch to the team as their newest art director. Evan earned his BFA from Kendall College of Art and Design, and joins the ECP team from a full-time graphic designer position in the luxury home furnishing industry where he […]
Ford International Airport Launches Website Showcasing Multi-Million Dollar Capital Expansion Program, Elevate
The Gerald R. Ford International Airport unveiled its new Elevate website to provide users with the most up-to-date information on the projects included in its capital expansion program.
ECP and Gerald R. Ford International Airport top winners and BEST IN SHOW at the ADDYs
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
ECP creates Super Bowl LVI Spot for Gerald R. Ford International Airport
ECP found themselves among big names like Pepsi, Doritos, and Budweiser as they debuted a commercial during Super Bowl LVI on Sunday, February 13 for client Gerald R. Ford International Airport.
Ford International Airport Debuts First-Ever Ad During Super Bowl
Nearly 1 Million Viewers in West Michigan Expected to View Ad Created by Extra Credit Projects.
New ECP Campaign Will Make You Sweat
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to […]
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
Extra Credit Projects helps Mary Free Bed at Covenant HealthCare open new hospital in Saginaw
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
ECP Helps Mary Free Bed Shed Light on Summer Recovery
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
PrepNet Virtual Academy gets Some Extra Credit
Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for PrepNet Virtual Academy, a division of National Heritage Academies.
Oh come let us restore Grand Rapids
Not all is calm and bright for some men fighting addiction and
homelessness in Grand Rapids.
Extra Credit Projects, leads EARTHDAY.ORG out of home campaign for Climate Week
From trees to bees, Midwest advertising agency, Extra Credit Projects (ECP), helps to promote EARTHDAY.ORG with some of nature’s most essential workers front and center on out of home advertising around the country.