The Gerald R. Ford International Airport unveiled its new Elevate website to provide users with the most up-to-date information on the projects included in its capital expansion program.
ECP found themselves among big names like Pepsi, Doritos, and Budweiser as they debuted a commercial during Super Bowl LVI on Sunday, February 13 for client Gerald R. Ford International Airport.
Nearly 1 Million Viewers in West Michigan Expected to View Ad Created by Extra Credit Projects.
The Gerald R. Ford International Airport has been honored by the Airports Council International-North America as a 2021 Excellence in Airport Marketing, Communications and Customer Experience Awards winner.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”