Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
When a movie centered around billboards is up for some of the biggest Hollywood awards of the year. Midwest advertising agency, Extra Credit Projects (ECP), in collaboration with the Outdoor Advertising Association of America (OAAA), created a campaign to show their support. As long-time billboard ambassadors, we felt this was a great way to highlight […]
Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work.
Throughout August, drivers were left hanging by billboards depicting curious emojis and a response in progress.
This August, the Outdoor Advertising Association of America (OAAA) is launching Art Everywhere US.