Category: Featured
Across the Desk with Rob Jackson
Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Celebrate the 4th of July with Digital OOH
Rethinking Out of Home
Ad agency gives Three Billboards a hand
Crashing Through the Snow
A New Chapter for Grand Rapids’ Men
Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work.
Mary leaves a message
Throughout August, drivers were left hanging by billboards depicting curious emojis and a response in progress.