Featured Archives - Extra Credit Projects

Extra Credit Projects is most awarded at the 2023 AAF West Michigan American Advertising Awards

March 6, 2023March 6, 2023

GRAND RAPIDS, MICH — Grand Rapids advertising and design agency, Extra Credit Projects (ECP), won the most awards at last week’s American Advertising Federations (AAF) annual awards, hosted by the West Michigan chapter, for the fourth year in a row. ECP won 17 awards, for nine clients locally and nationally, across 14 categories ranging from […]

Across the Desk with Rob Jackson

September 29, 2021November 3, 2021OAAA

Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.

Fly Safe. Fly Ford.

May 6, 2021November 3, 2021OOH Today

The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).

Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport

May 6, 2021November 3, 2021Billboard Insider

“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”

Celebrate the 4th of July with Digital OOH

Digital billboard creative, designed by friends at Extra Credit Projects

July 3, 2018December 21, 2020OAAA

Rethinking Out of Home

Why Digitally Native Brands Are Flocking to the Medium

May 23, 2018December 21, 2020Adweek

Ad agency gives Three Billboards a hand

January 10, 2018January 4, 2021Adweek, Billboard Insider, Huffington Post, OAAA, The Drum

When a movie centered around billboards is up for some of the biggest Hollywood awards of the year. Midwest advertising agency, Extra Credit Projects (ECP), in collaboration with the Outdoor Advertising Association of America (OAAA), created a campaign to show their support. As long-time billboard ambassadors, we felt this was a great way to highlight […]

Crashing Through the Snow

Santa versus billboard in Grand Rapids, Michigan

December 27, 2017January 4, 2021Ads Of The World

A New Chapter for Grand Rapids’ Men

September 21, 2017January 4, 2021Ads Of The World, Graphic Design USA, The Rapidian, We Love Ad

Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work.