Nonstop Creativity from Extra Credit Projects for Gerald R. Ford International Airport’s 60th Anniversary
GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The 60th anniversary campaign is running across a variety of tactics, including digital, […]
Ford 50 Campaign Celebrates the Legacy of Gerald R. Ford
GRAND RAPIDS, MICH — It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, social, print collateral, […]
Tourist Season is in Bloom: Extra Credit Projects helps 6PM Hospitality launch Tulyp Hotel
GRAND RAPIDS, MICH—Advertising and design agency Extra Credit Projects (ECP) creates a new vision for well known boutique CityFlatsHotel in Holland, Michigan, in collaboration with 6PM Hospitality, giving the brand a unique and ownable feel that would better serve the region. The West Michigan-based agency worked with 6PM to craft the new identity and narrative […]
The Face of Change: 2023 International Earth Day Campaign from Extra Credit Projects is rooted in Grand Rapids
GRAND RAPIDS, MICH, WASHINGTON D.C. —Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day. For the second year, the theme “Invest in Our Planet” aims to drive positive climate action to a broad audience of businesses, governments […]
Extra Credit Projects wins Gold at 2023 OBIE Awards
Extra Credit Projects (ECP), won gold at last night’s 81st OBIE Awards, presented by the Out of Home Advertising Association of America (OAAA).
Extra Credit Projects is most awarded at the 2023 AAF West Michigan American Advertising Awards
GRAND RAPIDS, MICH — Grand Rapids advertising and design agency, Extra Credit Projects (ECP), won the most awards at last week’s American Advertising Federations (AAF) annual awards, hosted by the West Michigan chapter, for the fourth year in a row. ECP won 17 awards, for nine clients locally and nationally, across 14 categories ranging from […]
Extra Credit Projects ad for Gerald R. Ford International Airport airs during Super Bowl LVII
GRAND RAPIDS, MICH—For the second year, West Michigan viewers saw their local airport among top national brands during the FOX 17 broadcast of Super Bowl LVII. As the most watched TV program annually, the big game reaches over 100 million people nationally, with nearly one million impressions in the West Michigan area. After the success […]
Extra Credit Projects creates anniversary campaign for nation’s largest out of home media company
GRAND RAPIDS, MICH; BATON ROUGE, LA — Grand Rapids-based advertising and design agency, Extra Credit Projects (ECP), and Lamar Advertising have partnered to create and launch a nationwide campaign to celebrate the 120th anniversary of the out of home (OOH) media company. Lamar (Nasdaq: LAMR) opened its doors in 1902 and has grown to be […]
ECP and Gerald R. Ford International Airport top winners and BEST IN SHOW at the ADDYs
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
ECP creates Super Bowl LVI Spot for Gerald R. Ford International Airport
ECP found themselves among big names like Pepsi, Doritos, and Budweiser as they debuted a commercial during Super Bowl LVI on Sunday, February 13 for client Gerald R. Ford International Airport.
Ford International Airport Debuts First-Ever Ad During Super Bowl
Nearly 1 Million Viewers in West Michigan Expected to View Ad Created by Extra Credit Projects.
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
Across the Desk with Rob Jackson
Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin.
Billboards are Part of Billy Graham’s Multi-Media Story
ECP’s tribute to Billy Graham showcased on advertisingweek.com.
Agency Takes Home the Gold
Midwest advertising agency, Extra Credit Projects (ECP) earns one of only five gold awards presented at the 79th annual OBIE Awards.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Extra Credit Projects Heats Up against Climate Change
Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG.
