JACKSON, MS — To commemorate 50 years of serving Jackson, Mississippi, Methodist Rehabilitation Center worked with Extra Credit Projects (ECP) to brand the celebration and launch a multimedia campaign to bring awareness to the milestone.
Using a variety of media, ECP’s strategic campaign was rooted in the limited-time 50th logomark, which brought a message of movement, ability, hope and legacy of Mississippi’s oldest comprehensive rehabilitation center across tactics. The media plan was rooted in highly targeted digital and social tactics, with out of home, print, and radio
placements reaching audiences across their customer journey.
The campaign delivered more than 123 million impressions and 187,000+ ad clicks from June through December 2025, outperforming average industry benchmarks for CPM and CTR throughout the campaign period.
Methodist also reported a 5% increase in patient referrals during the campaign period over the previous seven months. By the end of their fiscal in June 2026, Methodist had served 84,000 patients, which totaled 14,000 more than the previous fiscal year.
For more information about ECP, contact 616.454.2955 or info@extracreditprojects.com.