GRAND RAPIDS, MICH — It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, social, print collateral, […]
GRAND RAPIDS, MICH—For the second year, West Michigan viewers saw their local airport among top national brands during the FOX 17 broadcast of Super Bowl LVII. As the most watched TV program annually, the big game reaches over 100 million people nationally, with nearly one million impressions in the West Michigan area. After the success […]
The Gerald R. Ford International Airport unveiled its new Elevate website to provide users with the most up-to-date information on the projects included in its capital expansion program.
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
ECP found themselves among big names like Pepsi, Doritos, and Budweiser as they debuted a commercial during Super Bowl LVI on Sunday, February 13 for client Gerald R. Ford International Airport.
Nearly 1 Million Viewers in West Michigan Expected to View Ad Created by Extra Credit Projects.
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to […]
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for PrepNet Virtual Academy, a division of National Heritage Academies.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Midwest creative firm, Extra Credit Projects (ECP), and Mary Free Bed Rehabilitation Hospital’s new billboards advertise their specialized accident rehabilitation, whether placed right side up or upside down.
The Zondervan NIV Kids Adventure Bible has turned a new page with help from Midwest advertising and design agency, Extra Credit Projects (ECP). The Bible has gained traction with a print and digital campaign that combine imagery of biblical stories and children’s life events that come to life through the Adventure Bible.