Extra Credit Projects ad for Gerald R. Ford International Airport airs during Super Bowl LVII
GRAND RAPIDS, MICH—For the second year, West Michigan viewers saw their local airport among top national brands during the FOX 17 broadcast of Super Bowl LVII. As the most watched TV program annually, the big game reaches over 100 million people nationally, with nearly one million impressions in the West Michigan area. After the success […]
Ford International Airport Launches Website Showcasing Multi-Million Dollar Capital Expansion Program, Elevate
The Gerald R. Ford International Airport unveiled its new Elevate website to provide users with the most up-to-date information on the projects included in its capital expansion program.
ECP and Gerald R. Ford International Airport top winners and BEST IN SHOW at the ADDYs
ECP took home 21 awards, the most of any agency, as well as two Judge’s Choice Awards and overall Best In Show at the 2022 AAF West Michigan American Advertising Awards.
ECP creates Super Bowl LVI Spot for Gerald R. Ford International Airport
ECP found themselves among big names like Pepsi, Doritos, and Budweiser as they debuted a commercial during Super Bowl LVI on Sunday, February 13 for client Gerald R. Ford International Airport.
Ford International Airport Debuts First-Ever Ad During Super Bowl
Nearly 1 Million Viewers in West Michigan Expected to View Ad Created by Extra Credit Projects.
New ECP Campaign Will Make You Sweat
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to […]
Extra Credit Projects Heightens Awareness of Homelessness in Grand Rapids
Extra Credit Projects (ECP) is using traditional outdoor advertising in an untraditional way this giving season for client Guiding Light.
Extra Credit Projects helps Mary Free Bed at Covenant HealthCare open new hospital in Saginaw
The new Mary Free Bed at Covenant HealthCare rehabilitation hospital has officially opened in the Great Lakes Bay Region. In collaboration with their advertising agency, Extra Credit Projects (ECP), the two healthcare organizations held a virtual grand opening ceremony.
ECP Helps Mary Free Bed Shed Light on Summer Recovery
Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on sunny days and perfect positioning to complete the message.
PrepNet Virtual Academy gets Some Extra Credit
Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for PrepNet Virtual Academy, a division of National Heritage Academies.
Fly Safe. Fly Ford.
The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP).
Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport
“The campaign features a continued focus on cleaning and safety, while expanding to promote new and returning routes and encourage travel,” said Stephen Clark, Director of Commercial Development at GFIA. “[We are] bringing refined messaging, creative design and a continued cohesive voice across mediums to our marketing.”
Outdoor Turns Heads Again
Midwest creative firm, Extra Credit Projects (ECP), and Mary Free Bed Rehabilitation Hospital’s new billboards advertise their specialized accident rehabilitation, whether placed right side up or upside down.
ECP’s Adventure Bible Campaign Jumps Off the Page
The Zondervan NIV Kids Adventure Bible has turned a new page with help from Midwest advertising and design agency, Extra Credit Projects (ECP). The Bible has gained traction with a print and digital campaign that combine imagery of biblical stories and children’s life events that come to life through the Adventure Bible.