GRAND RAPIDS, MICH—Advertising and design agency Extra Credit Projects (ECP) creates a new vision for well known boutique CityFlatsHotel in Holland, Michigan, in collaboration with 6PM Hospitality, giving the brand a unique and ownable feel that would better serve the region.
The West Michigan-based agency worked with 6PM to craft the new identity and narrative behind the newest addition to their property portfolio. ECP created the logotype and overall brand, as well as designed the accompanying signage and collateral branding.
Part of the Tapestry Collection by Hilton, the new Tulyp Hotel boasts a modern-contemporary interior update complimenting the building architecture while rooting itself in the Dutch heritage of the region.
In addition, ECP also renamed and rebranded the hotel’s other entities within the theme of relevant and historic connections with Holland — first floor Koffie Café and third-floor conference and event space, Piek Events, which are inspired by Dutch language, as well as 1847 Lounge, named after the year the city of Holland was founded.
“When we saw the name on paper, it really just stuck with us,” said Leigh Farrell, Director of Hotel Operations for 6PM. “It really fit our brand and what we wanted, and it fits this location and captures what we were looking for. The materials are stunning and cohesive.”
“When 6PM first came to us, we knew we had an opportunity to do something really special — not only for the hotel and its guests, but also for the community,” said Jake Stidham, Accounts Director for ECP. “The name and simple design of Tulyp embodies the essence of this boutique Holland hotel.”
About Extra Credit Projects
Founded in 2006, Extra Credit Projects (ECP) is an award-winning advertising, design and media agency that creates digital and traditional integrated campaigns for local, regional and national clients. ECP maintains a mission to provide extraordinary ideas to extraordinary brands, clients and causes.
About 6PM Hospitality
6PM Hospitality was founded in 2021. They develop quality hospitality venues in unique locations and partner with property owners, brands, investors and financial institutions to transform short stays into unforgettable experiences, and turn investments into solid returns.