The Face of Change: 2023 International Earth Day Campaign from Extra Credit Projects is rooted in Grand Rapids

GRAND RAPIDS, MICH, WASHINGTON D.C. —Advertising agency Extra Credit Projects (ECP), in partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA) is bringing international awareness to Earth Day.

For the second year, the theme “Invest in Our Planet” aims to drive positive climate action to a broad audience of businesses, governments and individuals, encouraging viewers to “Be the Face of Change” for the planet. 

Distributed via OAAA member companies, the message is live on digital out of home (OOH) units coast to coast. The designs will also have placements internationally through OOH media partners on 27,000+ digital locations in India and South Africa.

“The OOH industry has the incredible ability to be a force for good in amplifying important messages at massive scale with rapid speed,” said Anna Bager, President and CEO, OAAA. “With nine out of 10 adults noticing OOH ads, this critical campaign is sure to reach and resonate with consumers across the country.”

“Climate change is one of the most important issues of our time and we all play a vital role in addressing this crisis,” said Tom Cosgrove, Chief Creative and Content Officer, EARTHDAY.ORG. “OAAA, its members, and ECP understand the need for a healthy planet in order to build a better tomorrow and we’re grateful for the continued partnership again this year.”

Extra Credit Projects is also honoring its hometown of Grand Rapids this Earth Week by coordinating a clean-up along the city’s north boundary. “Typically, these clean-ups are orchestrated in area parks and public spaces, but we saw the greatest need in our own neighborhood on the fringe of the city,” said Jackie Foss, Media Director at ECP. “To add this physical exercise locally, to the global promotion of the Earth Day PSA advertising, is a true manifestation of our agency’s mission to always give extra.”

To view the 2023 Earth Day campaign, click here. To see past EARTHDAY.ORG campaigns, visit

For more information please, contact Rob Jackson at 616-454-2955 or

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy.

About OAAA
Since its founding in 1891, the Out of Home Advertising Association of America (OAAA) has promoted the responsible growth of out of home (OOH). The leading national trade association for the U.S. OOH advertising industry, OAAA represents OOH across all creative formats including billboards, street furniture, transit advertising, and place-based media.

About Extra Credit Projects (ECP)
Founded in 2006, Extra Credit Projects (ECP) is an award-winning advertising, design and media agency that creates digital and traditional integrated campaigns for local, regional and national clients. ECP is a 21-time OBIE winner, and maintains a mission to provide extraordinary ideas to extraordinary brands, clients and causes.

In The News

OAAA Partners with for Climate Change, Billboard Insider
Invest In Our Planet, Be The Face of Change, Billboard Insider
Be The Face of Change: OAAA For The Greater Good, OOH Today
Earth Day 2022 Invest in Our Planet, Daily Digital OOH
Invest in our Planet Earth Day Campaign, Outdoor Media Association