GRAND RAPIDS, MICH — Grand Rapids advertising and design agency Extra Credit Projects (ECP) won 15 awards at last week’s American Advertising Federation (AAF) annual American Advertising Awards (ADDYs). The event was hosted by the West Michigan chapter at the JW Marriott ballroom.
ECP took home more awards than any other entrant, winning three gold and twelve silver ADDYs. Winners included entries for eight local and national clients across more than a dozen categories, including integrated ad campaign, online video, out of home, guerrilla advertising, website design, illustration, social media, annual report, and public service. The team won gold ADDYs for clients New Belgium Brewing and Gerald R. Ford International Airport.
“The awards are fun to bring back to the office, but let’s be honest…that’s not the point. Each one represents months of work, from early brainstorming sessions to pitching the ideas, and finally seeing them come to life in work we’re proud to submit,” said Chad Hutchison, Executive Creative Director at Extra Credit Projects. “None of it would be possible without a killer team, rock star clients, and partners who love solving problems and pushing through challenges. And of course, a big thanks to the AAF and the judges. Clearly, they have great taste.”
Winning entries will move on to the AAF District awards and will compete against top agencies from Chicago, Detroit and Indianapolis, before reaching the national competition in June.
For more information about Extra Credit Projects, contact Bryan Houck at 616.454.2955 or bryan@extracreditprojects.com.
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About American Advertising Federation
The AAF West Michigan is one of 180 chapters of the American Advertising Federation, the nation’s oldest and largest advertising trade association, and the only association representing all facets of the advertising industry.
About Extra Credit Projects
Extra Credit Projects (ECP) is a world-class advertising and design agency known for their big ideas, integrated campaigns and always giving a little extra. ECP collaborates with local, regional and national brands through its creative, strategy and media services to drive brand momentum and measurable results.
