Gerald R. Ford International Airport Fly Safe, Fly Ford Campaign
With bags packed and tray tables in their upright positions, ECP created a campaign for Gerald R. Ford International Airport as they worked to regain passenger numbers post-pandemic. With tactics filled with safety messaging and conceptual imagery, we delivered our message to a relevant audience through a multimedia integrated campaign in and around West Michigan.
Results
Our 2021 goal was to reach or exceed 70% of travelers from the airport’s record-breaking 2019 year. Our campaign garnered more than 131 million impressions from April through December, and by the end of the year the airport had serviced 2,927,000+ passengers, approximately 12% above our initial goal.
Scope:
Branding, Digital, On-Premises, Out of Home, Print, Radio, Social, TV
Boston Radio (30s)
LaGuardia Radio (30s)
