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Capital fundraising campaign

Mary Free Bed Capital Campaign.

When the Mary Free Bed Foundation needed to raise funds to help support the construction of the expansion of the rehabilitation hospital, ECP created the capital campaign theme and subsequent fundraising materials to help increase donations, as well as the follow-up groundbreaking and grand opening event collateral.

Results

The goal of the hospital’s largest fundraising campaign in their 125-year-history was to raise $16 million to support the $66.4 million expansion project. The Foundation exceeded its goal by nearly a million dollars. There were more than 500 donors to the project.

Scope:

A collection of print materials and a ground breaking shovel
Out of home bulletin for Mary Free Bed. Mary's put on a few... floors.
Out of home bulletin for Mary Free Bed. We decked the halls. All 6 new floors of them.
Out of home bulletin for Mary Free Bed. More Silent Nights. 167 new private rooms.
Out of home bulletin for Mary Free Bed. A rehabilitation wonderland
MFB_JTM_4-OOH-FewFloors-web
MFB_JTM_4-OOH-DeckedTheHalls-Web
MFB_JTM_4-OOH-SilentNights-Web
MFB_JTM_4-OOH-Wonderland-Web
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Ribbon-cutting invitation print materials
Window decals for ribbon cutting event that mimic a ribbon.
Ribbon-cutting event state with speaker flanked by promotional pull-up banners.