Gerald R. Ford International Airport Jerry the Jet Mascot.
In April 2025, Jerry the Jet was launched as the official mascot of Gerald R. Ford International Airport. Since then, the trademarked character has taken on the responsibility of awareness and education for GRR guests for airline safety, traveling tips, and more. Supporting collateral for Jerry included paid media, such as social ads and summer mobile billboard tactics, as well as email marketing, on-premises screen graphics and hand outs such as bookmarks, stickers and coloring books. Additionally, Jerry got some face-to-face time with guests in concourses during airport appearances and off-site at festivals and events.
Scope:
Branding, Identity, Nontraditional, On-Premises, Social
