Tulyp Hotel Grand Opening Invite
Logo for Tulyp Hotel

Tulyp Hotel

Hospitality in Bloom.

Naming, Identity and branding

Tulyp Hotel

ECP cultivated some creativity while rebranding Tulyp Hotel (formerly CityFlatsHotel) in Holland, Michigan, creating a unique and ownable feel that would better serve the region. ECP crafted the hotel name and narrative, designed the accompanying interior and exterior signage, and crafted branded collateral and print materials. We also renamed and rebranded the entities and amenities within Tulyp, including Koffie Café and Piek Events—which are inspired by Dutch language—and 1847 Lounge, coined after the year the city of Holland was founded.

Scope:

Branding, Collateral, Environmental, On-Premises, Print
Logo designed for Tulyp Hotel and installed as exterior signage for the hotel
Logo designed for tulyp Hotel featuring white type and a blue grey background.
3D sidewalk exterior sign featuring the Tulyp Hotel logo and “tapestry collection by Hilton.”
Do not disturb signs & stationary with “Please tip toe through the tulyp” & “I’m on tulyp time.”
Room key packet designed for Tulyp Hotel featuring the lines, “Guests don’t just stay here, they blossom,” and “Your room is in full bloom.”
Business card designed for Tulyp Hotel with a curved upper corner and the repeating tulip pattern.
Logos designed for hotel amenities: 1847 Lounge, Koffie Cafe, and Piek Events.”
Note pad designed for Tulyp Hotel featuring white paper with the tulip pattern as the top border.
Repeating brand pattern for Tulyp Hotel
Invite mailer featuring a repeated tulip design with “Blooming Soon.” on the front, and information about the event on the back.
Invite mailer featuring a repeated tulip design with “Blooming Soon.” on the front, and information about the event on the back.