Tulyp Hotel

Hospitality in Bloom.

Naming, Identity and branding

Tulyp Hotel

ECP cultivated some creativity while rebranding Tulyp Hotel (formerly CityFlatsHotel) in Holland, Michigan, creating a unique and ownable feel that would better serve the region. ECP crafted the hotel name and narrative, designed the accompanying interior and exterior signage, and crafted branded collateral and print materials. We also renamed and rebranded the entities and amenities within Tulyp, including Koffie Café and Piek Events—which are inspired by Dutch language—and 1847 Lounge, coined after the year the city of Holland was founded.


Building signage with backlight
Branded door hangers, notepads and pencils
Additional brand logos for 1847 Lounge, Koffie Cafe and Piek Events.