Nonstop since 1963. Out of home design with oversized suitcase.

Nonstop Peace of Mind

Nonstop Peace of Mind.

60th Anniversary Campaign

Gerald R. Ford International Airport 60th Anniversary Campaign.

ECP pulled out all the (non)stops for Gerald R. Ford International Airport’s 60th Anniversary and launched a commemorative campaign to mark the occasion. The messaging of “Nonstop Peace of Mind Since 1963” worked to evoke the ease and convenience of travel from the airport and created a timely and relevant connection of the anniversary to today’s modern services and amenities found at GFIA.

Results

Throughout 2023 our goal was to exceed airport traveler numbers over our previous advertising year. Our efforts exceeded the goal and delivered higher-than-expected passenger numbers. We ended the year with 9.4% more passengers than 2022. We also exceeded the airport’s record-breaking 2019 number of total passengers by 5.8%, making 2023 their highest traveled year to date.

Scope:

Branding, Digital, Nontraditional, On-Premises, Out of Home, Print, Radio, Social, TV
Print Ad
Merchandise for sale at the airport store
Non-stop to Boston Print Ad
Non-stop to DC Print Ad
Non-stop to New York Print Ad
Non-stop to Phoenix Print Ad
Mobile out of home advertisement. Nonstop Peace of Mind Since 1963. Gerald R. Ford International Airport.

Peace Out (:30 Radio)

Shorten the trip out of home bulletin with extensions
Band playing at the Gerald R. Ford International Airport's 60th anniversary celebration.
Out of home 60th anniversary campaign for Gerald R. Ford International Airport. Birthday candles with flame blown out by a plane
Out of home 60th anniversary campaign for Gerald R. Ford International Airport. Peace. Love. Progress.
Out of home 60th anniversary campaign for Gerald R. Ford International Airport.
GFIA_60_OOH-Candles
GFIA_OOH_NonstopToBoston
GFIA_60_OOH-Fireworks
previous arrow
next arrow
A virtual reality like experience.

The Gerald R. Ford International Airport created a virtual reality-like experience, combining historic photos with a 360º panoramic view of the current TSA lobby. Visitors can stand on the floor decal, scan the QR code, and see the old and the new come together from the viewer’s perspective. The experience also works as a stand-alone link that can be viewed from anywhere on mobile and desktop devices.