Frederik Meijer Gardens & Sculpture Park
Frederik Meijer Gardens & Sculpture Park has been named the #1 Sculpture Park in the U.S. and #2 Botanical Garden in the U.S. The 158-acre Grand Rapids institution hosts a collection of over 200 captivating sculptures and multiple gardens. It has 750,000 annual visitors, and is ranked among the top 45 most-visited art museums in the world. Its total economic impact is $138 million, contributing $77.6 million annually to Kent County’s gross domestic product.
Inspired by art, nature, and culture, ECP developed an institutional brand update, interpreting and animating the existing logo by nationally recognized designer Gregg Palazzolo. ECP crafted a new tagline, an updated color palette, and a photography style that brings a fresh look and new energy to the brand throughout all advertising and marketing materials.
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