Ask Your Doctor to Mary You Out of Home for Mary Free Bed Rehabilitation
Logo for Mary Free Bed Rehabilitation Hospital

Ask For Mary

Everyone is Asking for Mary.

Branding, advertising and promotions

Mary Free Bed Ask for Mary Campaign.

For more than a decade, ECP has positioned Mary Free Bed Rehabilitation Hospital as a unique healthcare destination, while promoting various services and their dedication to care. Through a mix of multimedia tactics, we have personified the Mary Free Bed experience for consumers and successfully kept the rehabilitation hospital top of mind in West Michigan markets and beyond. From the very first campaign, people continue to “Ask For Mary” for their rehabilitation needs.

Results

Since 2011, the not-for-profit hospital system has seen a 774% increase in patients served, 145% growth in employees, 109% increase in patient beds, and a steady expansion of services statewide through acquisitions and joint ventures. Our marketing efforts have also moved the hospital from unranked to the top 10 in the US News & World Report “Top Rehabilitation Hospitals,” and in 2020 Mary Free Bed was recognized as one of the “10 Best Physical Rehabilitation Centers” by Newsweek.

Scope:

Collateral, Digital, Out of Home, Print, Social
Billboard for Mary Free Bed Rehabilitation featuring a fallen elf buried under a pile of presents with the headline, “Fall a la la lot?”
Digital pop up ad with the headline “A stroke can disrupt your life as quickly as this ad interrupted your browsing.”
Teaser billboard with blocks of scrambled text
Ask-For-Mary-teaser-board2
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Hiring campaign's social media advertisements mocked onto cell phones with headlines "RnESPECT" and "LpnOVE"
Billboard featuring panels lined in a slight wave to mimic a spinal cord, with the headline “Spinal Cord Rehabilitation.”
MFB Spinal Cord Rehabilitation Out of Home
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Google Cardboard VR headset design promoting virtual rehabilitation services
Out of home bulletin with headline "Love Conquers Fall" but with the "F" removed from it's place and laying below so the headline reads "Love Conquers All"
Billboard featuring bare trees in winter, with a hand holding an image of trees in full bloom, with the headline, “There’s hope ahead.”
Billboard featuring an image of a starlit sky with falling snow, and the headline “Believe in Marycles.”
4 pack bottle packaging designed for Mary Free Bed Rehabilitation Center featuring their drink logo with the line, “Mary Free Brew.”
Billboard made to look like a take a number sheet with pieces ripped off the bottom, with the headline “RNs Wanted. Now Hiring.”
Teaser billboard designed for Mary Free Bed Rehabilitation Center featuring the headline, “askformary.com”
Ask-For-Mary-teaser-board
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Looping GIF of a reflective print that shows a person running as you tilt the paper, with the headline “Up & Running.”

In The News: