Mock image of doctor's hand using a stethoscope on a red lighthouse
Logo for Holland Hospital

Holland Hospital

Shore Up Your Health
Right on the Lakeshore.

Advertising campaigns

Holland Hospital.

For more than 100 years, Holland Hospital has been the West Michigan lakeshore’s premier healthcare provider. In recent campaigns, ECP helped promote the brand’s unique services, including the Boven Birth Center, Sports Injury Care program, and the hospital’s newest Primary Care location in the beach town of Grand Haven.

Results

During the campaign period, between July and December 2023, the hospital onboarded 466 new patients to the new Grand Haven location. The creative executions also drove visitors to the Holland Hospital website, increasing website traffic by more than 100%.

Scope:

Digital, Nontraditional, Out of Home, Print, Radio, TV
Billboard for Holland Hospital with a child wearing pool floaties. One of them looks like a blood pressure cuff. “Welcoming new patients.”
Social media post with a person sitting on a chair with diving flippers with the Holland Hospital logo and “primary care Grand Haven.”
Social media post with a child laying down on a doctor’s table on one side and on a beach on the other side. “Check up. Check out.”
Billboard designed for Holland Hospital featuring the headline “nOBody does it better.”
Digital mailer with a close up image of a pregnant woman’s belly, and the line, “we’ve expanded. Open house June 26, 4-7pm.”
Digital ad with a line of babies wearing blue onesies with gold stars. The headline reads, “The lakeshore’s 5-star birth center.”
Billboard with a hand holding a phone & illustrated football play marks in the shapes of a smiley and frowning face.
Social media post featuring football play lines made to look like a frowning & smiling face. “Injured athlete? Make the right play.”
Fence banner with a baseball-glove holding a phone with a QRcode. The headline reads, “Care decisions shouldn’t come out of left field.”