Holland Hospital

Shore Up Your Health
Right on the Lakeshore.

Advertising campaigns

Holland Hospital.

For more than 100 years, Holland Hospital has been the West Michigan lakeshore’s premier healthcare provider. In recent campaigns, ECP helped promote the brand’s unique services, including the Boven Birth Center, Sports Injury Care program, and the hospital’s newest Primary Care location in the beach town of Grand Haven.


During the campaign period, between July and December 2023, the hospital onboarded 466 new patients to the new Grand Haven location. The creative executions also drove visitors to the Holland Hospital website, increasing website traffic by more than 100%.


"Welcoming New Patients" out of home bulletin design showing child being treated by a doctor while wearing a swimsuit and floaties.
Out of home bulletin with headline "Nobody does it better" with OB called out visually
Sports Injury Care Finder out of home bulletin with headline "Injured Athlete? Make the Right Play."