Holland Hospital.
For more than 100 years, Holland Hospital has been the West Michigan lakeshore’s premier healthcare provider. In recent campaigns, ECP helped promote the brand’s unique services, including the Boven Birth Center, Sports Injury Care program, and the hospital’s newest Primary Care location in the beach town of Grand Haven.
Results
During the campaign period, between July and December 2023, the hospital onboarded 466 new patients to the new Grand Haven location. The creative executions also drove visitors to the Holland Hospital website, increasing website traffic by more than 100%.
Scope:
Digital, Nontraditional, Out of Home, Print, Radio, TV
