OAAA Art Everywhere USA.
In 2015, the Out of Home Advertising Association of America and art museums throughout the country partnered with ECP to help bring to life an art show in which the whole country could participate. From Degas to Hopper, Homer to Pollock, 58 American masterpieces were formatted for over 650 out of home sizes. These were displayed on over 50,000 billboards in 170 cities across all 50 states, creating the single largest outdoor campaign produced to date.
Results
Art Everywhere US earned more than 2.34 billion OOH impressions. According to Nielsen research, among those who saw the artwork, 74% felt much more interested in visiting an art exhibit, and 70% felt they appreciated American art more. The campaign generated more than 50 million social media impressions and 1,000+ publication hits, including coverage in major news outlets such as Forbes, The New York Times, Chicago Tribune, Los Angeles Times, The Wall Street Journal, The Washington Post, USA TODAY, and PBS.
Scope:
