Profile of woman's head in front of planet Earth for earthday.org
Logo for EarthDay.org

EarthDay.org

Invest in Our Planet.

Public Service advertising campaigns

EarthDay.org

Since their 50th anniversary in 2020, ECP has collaborated with EarthDay.org and the Out of Home Advertising Association of America to promote Earth Day awareness. Our efforts have ranged from engaging corporate decision makers to make sustainable change, to directly targeting government officials outside of the 2024 international plastic policy summit, to bringing awareness to the possibilities of renewable energy through their recent Our Power, Our Planet theme.

Results

Messaging has run on thousands of displays across the U.S., as well as internationally in Africa, India and Canada, delivering millions of impressions. Through these efforts, EARTHDAY‌.ORG has seen more than 15 million pageviews, while hashtags featured in designs have reached 339+ million people. Additionally, in 2024 the Plastic Doesn’t Give a Fork story had over 400 media pick-ups around the globe. Creative has also been awarded top honors in multiple shows, including local and regional American Advertising Awards, OAAA OBIE Awards, and Graphis Advertising Annuals.

Scope:

Digital, Email, Out of Home, Social
Billboard for earthday.org featuring Earth outlined with a gas gauge, with the headline, “Renewable energy never runs out.” and “#OurPowerOurPlanet.”
Digital billboard designed for earthday.org powered by solar panels featuring the headline, “This message is powered by the sun.”
Digital kiosk for earthday.org featuring earth outlined with a gas gauge, and the headline, “Renewable energy never runs out.”
Billboard designed for earthday.org with headline, “Plastic doesn’t give a” followed by an image of a broken fork mimicking a middle finger.
Digital projection with headline, “Plastic doesn’t give a” followed by the image of a broken fork mimicking a middle finger.
Billboard designed for earthday.org featuring a face partially silhouetted by a glowing earth with the headline, “Be the face of change.”
EarthDay_2023_FaceOfChange_AAMan
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Digital ad featuring the earth with a “pop-up” ad and headline, “Your free trial is ending soon. But it’s not too late to make a difference.”
Social post featuring the earth with a “pop-up” ad and headline, “Your session is about to expire. Please invest in our planet to continue.”
Billboard with a split design. “#investinourplanet” and half of a quarter with a crest of a wave and the line, “earthday.org.”
Kiosk for earthday.org featuring a split design with “#investinourplanet” and a quarter then a hay bale and “earthday.org.”
OOH kiosk for earthday.org featuring a split design with the line, “#investinourplanet” and a quarter coin then a school of fish with “earthday.org.”
Magazine ad designed in USA Today, depicting the earth poking into frame with the headline, “The beginning of the mend.”
Billboard designed for earthday.org featuring an image of a pine forest with the headline, “Nature’s essential workers.”
ECP_EarthDayorg_DigitalBulletin-Trees
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Digital interior ad designed for earthday.org featuring an image of a school of fish with the headline, “Nature’s essential workers.”
Digital interior ad designed for earthday.org featuring an image of a bees with the headline, “Nature’s essential workers.”

In The News: