Gerald R. Ford International Airport Fly Safe, Fly Ford Campaign
With bags packed and tray tables in their upright positions, ECP created a campaign for Gerald R. Ford International Airport as they worked to regain passenger numbers post-pandemic. With tactics filled with safety messaging and conceptual imagery, we delivered our message to a relevant audience through a multimedia integrated campaign in and around West Michigan.
Results
Our 2021 goal was to reach or exceed 70% of travelers from the airport’s record-breaking 2019 year. Our campaign garnered more than 131 million impressions from April through December, and by the end of the year the airport had serviced 2,927,000+ passengers, approximately 12% above our initial goal.
Scope:
Branding, Digital, On-Premises, Out of Home, Print, Radio, Social, TV
![Out of home bulletin showing a surgical mask attached to palm trees like a hammock and the headline "A Clean Getaway."](https://extracreditprojects.com/wp-content/uploads/2021/09/GRR_OOH_ACleanGetaway-1800x1200.jpg)
![Instagram advertisement showing image of snowboarder riding the spray coming out of a bottle of cleaner.](https://extracreditprojects.com/wp-content/uploads/2024/02/GFIAA-FlySafe_Social2-1-1000x1000.jpg)
![Digital display advertisement showing someone with latex gloves cleaning a surface that happens to also be the rooftop of the Gerald R. Ford International Airport. Shown mocked onto a mobile phone that is held by a person](https://extracreditprojects.com/wp-content/uploads/2024/02/GFIAA-FlySafe_3-DigitalAd-3-1000x1000.jpg)
![Out of home advertisement showing image of snowboarder riding the spray coming out of a bottle of cleaner.](https://extracreditprojects.com/wp-content/uploads/2021/03/GRR_OOH_SafeTravels-1-crop-2000-1800x998.jpg)
Boston Radio (30s)
LaGuardia Radio (30s)
![Social media post image with luggage tag and headline "We'll get you safely to Florida."](https://extracreditprojects.com/wp-content/uploads/2023/10/GFIAA-FlySafe_8-Social-SafelyToFlorida-1000x1000.jpg)
![Column wrap on the concourse showing hand with latex glove cleaning a rock formation.](https://extracreditprojects.com/wp-content/uploads/2023/10/GFIAA-FlySafe_9-ColumnWrap-Phoenix-Web-944x1000.jpg)