Crop of print ad with scuba diver, coral and the airport icon used as motion lines.
Logo for Gerald R. Ford International Airport

Brand Identity Campaign

Brand Identity Campaign.

Advertising campaign

Gerald R. Ford International Airport.

Throughout 2022, our continued goal with the Gerald R. Ford International Airport campaign was to highlight the ease and convenience of travel and showcase their 30-plus nonstop routes. Using bold, simple imagery to inform local, regional, and diverse audiences and spark intrigue in travel, this campaign leveraged and elevated the brand’s identity in an ownable way.

Results

By the end of 2022 we had exceeded previous year passenger numbers by 19% and came within 3% of their record-breaking 2019 year. Through our integrated media mix we were able to deliver more than 199 million impressions to our audiences across West Michigan. The creative was also recognized nationally, winning multiple awards, including the Top Marketing Campaign – Small Hub Airport in North America by industry organization Airports Council International.

Scope:

Branding, Digital, Nontraditional, On-Premises, Out of Home, Print, Radio, Social, TV
Print ad of a person doing a trick on a skateboard with the logo swoosh in the background and the headline, “Nonstop to Los Angeles.”
Print Ad of a person scuba diving with the logo swoosh in the background and the headline, “Nonstop to Florida.”
Print ad of a person fishing in a lake with the logo swoosh in the background and the headline, “Nonstop to Minnesota.”
Billboard of a cowboy with a lasso, the lasso extends outside of the board, and the headline “Nonstop to Fort Worth.”
Social media post designed for Gerald R. Ford International Airport featuring a looping GIF of images with the logo swoosh.
Magazine ad featuring a photo of the statue of liberty torch with the logo swoosh as the flame.
Billboard featuring the legs of a baseball player and the logo swoosh with the headline, “Nonstop to Boston.”
GFIA_OOH_NonstopToBoston
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A fountain statue with the airport's logo swoosh.
A roller coaster with the airport's logo swoosh.
Digital out of home ad with a man lifting a girl in the air on the beach, and the line “Nonstop memories.”
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Column wrap with a person skiing over mountains with the line, “nonstop to Denver.”
Column wrap with a ballet dancer with the line, “nonstop to New York.”