The YMCA of Greater Grand Rapids has really let ECP flex our creative muscles throughout our multi-year partnership. From celebrating their 150th anniversary with unique marketing efforts, to advertising their year-end new member push with bold, simple messaging, we’re always up to help promote youth development, healthy living and social responsibility in Grand Rapids.
The end of year membership campaign was a big success for the Y. The team met their original new member goals with more than four weeks remaining in the campaign and set new, higher goals to finish out the flight.
In 2017 we helped promote the YMCA of Greater Grand Rapids’ sesquicentennial anniversary. From external advertising to internal promotions to the end of year gala event, we helped tell the story of the legacy of the Y’s mission in Grand Rapids. The campaign also had historic results that were widely recognized and celebrated. During the campaign the organization experienced record membership numbers, and the work won numerous industry awards.
