YMCA Couch Radio (30s)
YMCA 150th Anniversary
In 2017 we helped promote the YMCA of Greater Grand Rapids’ sesquicentennial anniversary. From external advertising to internal promotions to the end of year gala event, we helped tell the story of the legacy of the Y’s mission in Grand Rapids. The campaign also had historic results that were widely recognized and celebrated. During the campaign the organization experienced record membership numbers, and the work won numerous industry awards.