Michigan State University

One of the nation's leading universities, tackling some of the world’s toughest problems.

Turning a health crisis into a communications opportunity.

Working with the communications department to extend the “Spartans Will” message, ECP brought our expertise in non-traditional advertising to campus to promote the school’s new battle cry. From stadium graphics to grassroots tactics, we collaborated on intentional touchpoints to reach students, staff and visitors. As the campaign evolved and the unprecedented events of 2020 effected college campuses, MSU once again reached to ECP to bring light reminders of personal safety to high-traffic touchpoints all over campus.


The continued efforts over our multi-year partnership have accounted for thousands of social media posts, mentions and engagements across the Spartan nation. The creative work has also won local and national awards.

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