Guiding Light

Helping men find their way back from addiction and homelessness through faith, recovery and work.

We’re not a mission. We’re on one.

Focused on rescue, recovery and reengagement, Guiding Light of Grand Rapids helps men struggling with addiction and homelessness get back to work, and back to life. ECP was more than willing to help bring more awareness and clarity to their organization through skillful media placement, targeted strategy, and thought-provoking creative.


Since the start of ECP’s annual involvement, Guiding Light has seen increased donations year after year, with the largest impact during Q4 each year. Online giving specifically in December 2017 increased 47% compared to December 2016. From 2018 to 2019, the organization saw a 13% increase in total charitable contributions. And by the end of Q4 2020, Guiding Light had reactivated 1,200 lapsed donors, garnered 2,800 new donations, and fundraised their annual budget, only six months into their fiscal year.

In The News:

Guiding Light Radio (30s)