Guiding Light.
Focused on rescue, recovery, and reengagement, Guiding Light of Grand Rapids helps those struggling with addiction and homelessness get back to work and back to life through a variety of proven programs and services. From 2015 to 2022, ECP helped bring awareness and clarity of the organization to the West Michigan giving audience, through skillful media placement, targeted strategy, and thought-provoking creative.
Results
Through our campaigns, Guiding Light saw increases in donations year-over-year, with the largest impact during Q4 each year. From a major increase in online giving and double-digit annual donation increases to engaging thousands of new and lapsed donors and reaching fundraising goals before campaigns concluded, ECP helped Guiding Light meet and exceed organization goals over their six-year collaboration. Beyond the financials, the work has also helped Guiding Light grow exponentially and set them up for future success as they continue to expand facilities and services.
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