Focused on rescue, recovery and reengagement, Guiding Light of Grand Rapids helps those struggling with addiction and homelessness get back to work, and back to life through a variety of proven programs and services. ECP was more than willing to help bring awareness and clarity to their organization and the West Michigan giving audience, through skillful media placement, targeted strategy, and thought-provoking creative.
Throughout their partnership, Guiding Light saw increases in donations year over year, with the largest impact during Q4 of each year. From a major increase in online giving and double-digit annual donation increases, to engaging thousands of new and lapsed donors, and reaching fundraising goals before campaigns concluded, ECP helped Guiding Light meet and exceed organization goals over the past six years. Beyond the financials, the work has also helped Guiding Light grow exponentially and set them up for future success as they continue to expand facilities and services to now include women in their mission.
