Crop of print ad with scuba diver and coral

Brand Identity Campaign

Brand Identity Campaign.

Advertising campaign

Gerald R. Ford International Airport.

Throughout 2022, our continued goal with the Gerald R. Ford International Airport campaign was to highlight the ease and convenience of travel and showcase their 30-plus nonstop routes. Using bold, simple imagery to inform local, regional, and diverse audiences and spark intrigue in travel, this campaign leveraged and elevated the brand’s identity in an ownable way.

Results

By the end of 2022 we had exceeded previous year passenger numbers by 19% and came within 3% of their record-breaking 2019 year. Through our integrated media mix we were able to deliver more than 199 million impressions to our audiences across West Michigan. The creative was also recognized nationally, winning multiple awards, including the Top Marketing Campaign – Small Hub Airport in North America by industry organization Airports Council International.

Scope:

Branding, Digital, Nontraditional, On-Premises, Out of Home, Print, Radio, Social, TV
Print ad with "Nonstop to Los Angeles." and skateboarder with the city skyline in the background.
Print ad with "Nonstop to Florida" and image of scuba diver and coral
Print ad with "Nonstop to Minnesota" and image of fisherman.
Out of home bulletin with cowboy and headline "Nonstop to Fort Worth"
Social
Print advertisement
Out of home brand campaign for Gerald R. Ford International Airport. Nonstop to Boston
GFIA_OOH_NonstopToBoston
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Closeup photo showing statue with brand icon above it.
Closeup shot of rollercoaster with brand icon behind the cart
Out of home for Gerald R. Ford International Airport. Nonstop Memories.
IMG_5360
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Airport concourse column wrap.
Airport concourse column wrap.