Mock image of doctor's hand using a stethoscope on a red lighthouse

Holland Hospital

Shore Up Your Health
Right on the Lakeshore.

Advertising campaigns

Holland Hospital.

For more than 100 years, Holland Hospital has been the West Michigan lakeshore’s premier healthcare provider. In recent campaigns, ECP helped promote the brand’s unique services, including the Boven Birth Center, Sports Injury Care program, and the hospital’s newest Primary Care location in the beach town of Grand Haven.

Results

During the campaign period, between July and December 2023, the hospital onboarded 466 new patients to the new Grand Haven location. The creative executions also drove visitors to the Holland Hospital website, increasing website traffic by more than 100%.

Scope:

Digital, Nontraditional, Out of Home, Print, Radio, TV
"Welcoming New Patients" out of home bulletin design showing child being treated by a doctor while wearing a swimsuit and floaties.
Social media advertisement mocked onto a cell phone held by a person. Crop photo of a man sitting on a patient table in a physicians office wearing shorts and flippers.
Social media carousel ad with one image of a boy at the doctor and the other of a boy at the beach. "Check up. Check out" headline.
Out of home bulletin with headline "Nobody does it better" with OB called out visually
Email marketing with image of pregnant woman's belly and headline "We've expanded." promoting the open house for the OB/GYN expansion
Digital Display Ad promoting The Lakeshore's 5-Star Birth Center and showing an image of five babies wearing clothing with a gold star.
Sports Injury Care Finder out of home bulletin with headline "Injured Athlete? Make the Right Play."
Sports Injury Care Finder social carousel ad with headline "Injured Athlete? Make the Right Play."
Sports Injury Care Finder out of home advertisement on baseball court fence with headline "Care decisions shouldn't come out of left field."