Logo for Mary Free Bed Rehabilitation Hospital

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Capital fundraising campaign

Mary Free Bed Capital Campaign.

When the Mary Free Bed Foundation needed to raise funds to help support the construction of the expansion of the rehabilitation hospital, ECP created the capital campaign theme and subsequent fundraising materials to help increase donations, as well as the follow-up groundbreaking and grand opening event collateral.

Results

The goal of the hospital’s largest fundraising campaign in their 125-year-history was to raise $16 million to support the $66.4 million expansion project. The Foundation exceeded its goal by nearly a million dollars. There were more than 500 donors to the project.

Scope:

Shovel merged with a crutch for Mary Free Bed's ground breaking ceremony. Also notepads, news pamphlets, cards, maps, & postcards.
Billboard for Mary Free Bed Rehabilitation featuring the hospital in snowfall, and the headline, “Mary’s put on a few… floors.”
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The inside contents of the Invite for Mary Free Bed Rehabilitation Hospital and their ribbon-cutting ceremony.
Window graphic for Mary Free Bed Rehabilitation that looks like a long winding ribbon with “Rebuilding lives, one story at a time.”
Mary Free Bed Rehabilitation Grand Reopening Ceremony with banners and the headlines, “Mary’s put on a few… floors,” & “We’ve come a long way,”