Lamar Advertising.
From its start as a fledging poster company in the back of an Opera house in 1922, Lamar has grown to be the nation’s largest OOH provider with more than 35,000 billboard faces in 44 states. In 2022, we partnered to create and launch a nationwide campaign to celebrate the out of home media company’s 120th anniversary. Using self-referential and humorous messaging, the designs marked the occasion and highlighted the company’s longevity and commitment to their customers, promoting their inventory, services, and history coast to coast.
Results
The campaign ran in Q4 2022, resulting in company revenue that was up 1.5% over Q3, and up 8% versus the same time in 2021. The campaign also received positive internal and external recognition, and was awarded multiple industry awards, including OBIE finalist status.
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