Sweetwaters Coffee & Tea

Caffeine and creativity merged when Sweetwaters and ECP partnered together to promote the Ann Arbor-based cafe. From their annual Lunar New Year branding to monthly featured drink promotions, we have worked with the Sweetwaters team on many aspects of their marketing strategy, including advertising, digital and social, in-store, packaging, and more. We work in tandem with the Sweetwaters marketing team producing dozens of assets every quarter, aligning the brand message and voice across nearly 40 franchise locations nationwide (and counting).