Close up of sculpture
Logo for Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park

Art. Culture. Nature.

Branding, advertising and promotions

Frederik Meijer Gardens & Sculpture Park.

Frederik Meijer Gardens & Sculpture Park hosts a collection of over 200 captivating sculptures and multiple gardens and was named Best Sculpture Park by USA Today’s readers in 2023, 2024 and 2025.

Inspired by art, nature, and culture, ECP developed an institutional brand update, interpreting and animating the existing logo, as well as a new tagline, color palette, and photography style. Through these foundational brand changes, we have delivered successful exhibition campaigns, including Butterflies are Blooming, Mums + More, annual fundraising events, and more.

Results

During the first full year of our partnership, Meijer Gardens saw record-breaking attendance with more than 881,000 annual visitor’s from October 2024 to September 2025.

Scope:

Branding, Collateral, Digital, Photography, Tagline
Two posters marketing sculptures and gardens at Frederick Meijer Gardens. Each poster had a split image with the headline “where we all grow.”
Design asset promoting Fifth Third Bank Summer Concerts with a split design. Left side is a yellow flower and the right side is a saxophone.
Concert brochure featuring a split visual of a sculpture and guitar, with the headline “Fifth Third Bank Summer Concerts at Meijer Gardens.”
Billboard featuring an abstract dancing figure, headline “Not Your Garden Variety Sculpture Park.” and tagline “#1 Sculpture Park In The Nation.”
ECP_EarthDayorg_DigitalBulletin-Trees
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3 social media posts with an illustration of mums over a logo. Headlines are “Visit Your Mums.”, “Mum’s Due For A Visit.” & “Here Come The Mums.”
Billboard featuring an image of mums overtop of the illustrated logo, with the headline “Visit Your Mums.”
ECP_EarthDayorg_DigitalBulletin-Trees
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Field guide booklet for the butterfly exhibit featuring illustrated butterflies over the logo, with the headline “Butterflies are Blooming at Meijer Gardens.”
Podium cart wrapped with an illustrated butterfly on the scribble logo for Frederick Meijer Gardens & Sculpture Park.
Billboard featuring an illustrated butterfly and the headline “They’ve landed.” Promoting the opening of the butterfly garden.
Two posters designed featuring illustrated butterflies with the headline, “Butterflies Are Blooming at MeijerGardens.”