Nonstop since 1963. Out of home design with oversized suitcase.
Logo for Gerald R. Ford International Airport

Nonstop Peace of Mind

Nonstop Peace of Mind.

60th Anniversary Campaign

Gerald R. Ford International Airport 60th Anniversary Campaign.

ECP pulled out all the (non)stops for Gerald R. Ford International Airport’s 60th Anniversary and launched a commemorative campaign to mark the occasion. The messaging of “Nonstop Peace of Mind Since 1963” worked to evoke the ease and convenience of travel from the airport and created a timely and relevant connection of the anniversary to today’s modern services and amenities found at GFIA.

Results

Throughout 2023 our goal was to exceed airport traveler numbers over our previous advertising year. Our efforts exceeded the goal and delivered higher-than-expected passenger numbers. We ended the year with 9.4% more passengers than 2022. We also exceeded the airport’s record-breaking 2019 number of total passengers by 5.8%, making 2023 their highest traveled year to date.

Scope:

Branding, Digital, Nontraditional, On-Premises, Out of Home, Print, Radio, Social, TV
Magazine advertisement for Gerald R. Ford International Airport, communicating the 30 available nonstop routes through a colorful grid.
Promotional apparel for Gerald R. Ford International Airport, including a t-shirt and a hooded sweatshirt, with the 60th anniversary logo.
Illustrated poster design including the Equestrian Statue of George Washington promoting travel to Boston from Gerald R. Ford International Airport.
Illustrated poster design including the U.S. Capital and Washington monument promoting travel to Washington D.C. from Gerald R. Ford International Airport.
Illustrated poster design including the Statue of Liberty promoting travel to New York from Gerald R. Ford International Airport.
Illustrated poster design including a cowboy riding a horse promoting travel to Phoenix from Gerald R. Ford International Airport.
Mobile billboard advertisement for Gerald R. Ford International Airport, promoting 30 nonstop destinations in a colorful grid design.
Nontraditional guerrilla installation on the Gerald R. Ford International Airport baggage claim, featuring a 60-year historical timeline.

Peace Out (:30 Radio)

Billboard for Gerald R. Ford International Airport that makes the face appear accordion folded, creating the illusion that the two sides are closer together, with the headline “Shorten the Trip. "
Photograph of performers on a stage in celebration of the 60 year anniversary of Gerald R. Ford International Airport.
Billboard for Gerald R. Ford International Airport that features an airplane flying over birthday candles for the 60 year anniversary.
GFIA_60_OOH-Candles
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A virtual reality-like experience, combining historic photos with a 360º panoramic view of the current TSA lobby

The Gerald R. Ford International Airport created a virtual reality-like experience, combining historic photos with a 360º panoramic view of the current TSA lobby. Visitors can stand on the floor decal, scan the QR code, and see the old and the new come together from the viewer’s perspective. The experience also works as a stand-alone link that can be viewed from anywhere on mobile and desktop devices.