White Coat Fundraiser
Logo for MSU College of Human Medicine

MSU College of Human Medicine

The Intersection of Michigan
and the Human Race.

Branding and advertising

MSU College of Human Medicine Branding.

After moving the college’s headquarters to Grand Rapids in 2010, Michigan State University College of Human Medicine has made extraordinary strides in medical research and education. Extra Credit Projects has worked on creative projects from groundbreakings to grand openings, student celebrations to research fundraising, and everything in between, to bring the college’s mission and vision across the state of Michigan and beyond.

Results

Through our tenure, we have helped raise millions of dollars for expansions, scholarships, and research projects, helped launch and maintain the most successful college store within the university, and have won 40+ creative and marketing awards, bringing national attention to the brand. In addition, we have helped drive immeasurable positive brand connections throughout the community by highlighting the college’s mission and commitment to innovative research and exceptional education.

Scope:

Branding, Collateral, Out of Home, Print, Video
Billboard for MSU College of Human Medicine featuring an X-ray image of the spartan logo and the headline “Now headquartered in Grand Rapids.”
Kiosk for MSU College of Human Medicine that mimics Michelangelo’s The Creation of Adam, with one hand passing the other a white lab coat, and headline “It’s not a coat, it’s a calling.”
Promotional tag on a shirt for MSU College of Human Medicine that explains that sales proceeds benefit the student scholarship fund, with a title “A Green Bill Of Health.”
Folder and insert designs for MSU College of Human Medicine “Empower Extraordinary” capital campaign.
Close up image of a laurel wreath embossed around the headline, “The future of medicine Empowered By You.” for MSU College of Medicine’s “Empower Extraordinary” capital campaign.
Promotion for MSU College of Human Medicine featuring a Spartan crest on a white construction hard hat, used at the Grand Rapids Research Center groundbreaking event.
Holiday card design for MSU College of Human Medicine. The front features illegible handwriting, and text under which reads, “This is the last year we let a doctor write our cards.”
Fundraising and event print materials for MSU College of Human Medicine 2011 Gala, featuring a visual juxtaposition of black tie dress and medical apparel.
Close up photo of a person in a tuxedo wearing Spartan green medical gloves to promote the MSU College of Human Medicine 2011 Gala.
Holiday card for MSU College of Human Medicine with an abstract reindeer made from pine needles, pills, and a stethoscope.
MSU College of Human Medicine Gala microsite with an X-ray of a skeleton wearing a bowtie and a Spartan S heart, with the headline “Wear Your Black Tie. Bring Your Green Heart.”
Gala invitation showing an x-ray with a Spartan S for a heart and headlines “Prescribing you a night to remember,” & “The cure for the Common Weekend.”
Photo of a lightpost banner in a crowd of bicyclists at the MSU College of Human Medicine Gran Fondo event for cancer research fundraising.
Quarter-circle size poster for the MSU College of Human Medicine Gran Fondo 4, with a repeating text pattern to look like bike wheel spokes.