MSU College of Human Medicine

One of the leading-edge medical schools in the country.

Just what the doctors ordered.

ECP has had a healthy relationship with Michigan State University College of Human Medicine since they moved their headquarters to Grand Rapids in 2010. We’ve partnered with them on breakthrough projects from branding and marketing to grand openings. We may not be part of a care team, but we’re a team that cares deeply about branding MSU as one of the top medical schools in the country.


MSU College of Human Medicine experienced year over year growth since we began our partnership. Success has come in many forms, including widespread news coverage of events and promotions, and most recently a 13% increase in medical student applicants in 2020 over 2019.

MSU College of Human Medicine Gran Fondo

We’ve all got skin in the game.

MSU College of Human Medicine’s bicycling event supporting skin cancer awareness and research really gets our wheels turning. Over eight years of promoting the Gran Fondo, we’ve created memorable marketing that pumped riders up. Each event has brought in thousands of cyclists from around the country, raised hundreds of thousands of dollars for skin cancer research at MSU, and become one of the top Gran Fondos in the nation.


Donations and total revenue created by the event has increased every single year. The event has raised more than $1M for skin cancer research.