Close up of sculpture
Logo for Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park

Art. Culture. Nature.

Branding, advertising and promotions

Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park has been named the #1 Sculpture Park in the U.S. three years in a row. The 158-acre Grand Rapids institution hosts a collection of over 200 captivating sculptures and multiple gardens and welcomes 750,000 visitors annually, making it one of the top 45 most-visited art museums in the world.

Inspired by art, nature, and culture, ECP developed an institutional brand update, interpreting and animating the existing logo, as well as a new tagline, color palette, and photography style. Through these foundational brand changes, we have delivered successful exhibition campaigns, including Butterflies are Blooming and the inaugural year of ENLIGHTEN at Meijer Gardens.

Results

Meijer Gardens has seen record number of visitors at their Fred & Dorothy Fichter Butterflies are Blooming exhibit over the last two years through their collaborative promotional efforts with ECP. Additionally, the ENLIGHTEN holiday light show brought in 85,000+ visitors in its first year, more than 40% above ticket sale goals.

Scope:

Branding, Collateral, Digital, Photography, Tagline
Four uniquely named colors for Frederick Meijer Gardens & Sculpture Park: Utopian Green, Beltline Blue, Celestial Sky, Gardens Grey.
Close up of Plantoir by Claes Oldenburg. A shovel. Stainless steel, aluminum and fiberglass, painted
Facebook profile page featuring a hero image of the monochromatic green scribble with the headline, “where we all grow.”
Two posters marketing sculptures and gardens at Frederick Meijer Gardens. Each poster had a split image with the headline “where we all grow.”
Close up of orchids at Frederick Meijer Gardens & Sculpture Park
Close up of B-Tree II, by Kenneth Snelson, at Frederick Meijer Gardens & Sculpture Park
Billboard featuring an illustrated butterfly and the headline “They’ve landed.” Promoting the opening of the butterfly garden.
Field guide booklet for the butterfly exhibit featuring illustrated butterflies over the logo, with the headline “Butterflies are Blooming at Meijer Gardens.”
Podium cart wrapped with an illustrated butterfly on the scribble logo for Frederick Meijer Gardens & Sculpture Park.
Two posters designed featuring illustrated butterflies with the headline, “Butterflies Are Blooming at MeijerGardens.”
Design asset promoting Fifth Third Bank Summer Concerts with a split design. Left side is a yellow flower and the right side is a saxophone.
Concert brochure featuring a split visual of a sculpture and guitar, with the headline “Fifth Third Bank Summer Concerts at Meijer Gardens.”
Billboard featuring an abstract dancing figure, headline “Not Your Garden Variety Sculpture Park.” and tagline “#1 Sculpture Park In The Nation.”
ECP_EarthDayorg_DigitalBulletin-Trees
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Installation featuring a block letter sculpture reading “Enlighten” for the Enlightened Exhibit
Social media posts for ENLIGHTEN, featuring people interacting. Headlines are “Our Brightest Season Yet.” and, “An Enlightening Holiday Experience.”
Signage installation for ENLIGHTEN exhibition, featuring a map with the logo at the top.
Billboard for the exhibition ENLIGHTEN featuring a neon lit, abstract sculpture with the headline, “Our Gardens Have Never Been So Illuminating.”
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3 social media posts with an illustration of mums over a logo. Headlines are “Visit Your Mums.”, “Mum’s Due For A Visit.” & “Here Come The Mums.”
Smartphone top view with white screen.
Billboard featuring an image of mums overtop of the illustrated logo, with the headline “Visit Your Mums.”
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