Close up of sculpture

Frederik Meijer Gardens & Sculpture Park

Art. Culture. Nature.

Identity, branding and promotions

Frederik Meijer Gardens & Sculpture Park

Frederik Meijer Gardens & Sculpture Park has been named the #1 Sculpture Park in the U.S. and #2 Botanical Garden in the U.S. The 158-acre Grand Rapids institution hosts a collection of over 200 captivating sculptures and multiple gardens. It has 750,000 annual visitors, and is ranked among the top 45 most-visited art museums in the world. Its total economic impact is $138 million, contributing $77.6 million annually to Kent County’s gross domestic product.

Inspired by art, nature, and culture, ECP developed an institutional brand update, interpreting and animating the existing logo by nationally recognized designer Gregg Palazzolo. We simplified the organization’s typography, creating new clarity in the hierarchy—small changes with massive impact. ECP also crafted a new tagline, an updated color palette, and a photography style that brings a fresh look and new energy to the brand throughout all advertising and marketing materials.

Scope:

Branding, Collateral, Digital, Photography, Tagline
Brand colors
Close up of sculpture.
Facebook header image
Posters with split design showing nature and art.
Close up of flowers
close up of sculpture
Fred & Dorothy Fichter Butterflies are Blooming at Meijer Gardens digital out of home with photograph of a butterfly landing on a vector logo.
Fred & Dorothy Fichter Butterflies are Blooming at Meijer Gardens Field Guide cover with photograph of butterflies landing on a vector logo.
Fred & Dorothy Fichter Butterflies are Blooming at Meijer Gardens podium wrap
Fred & Dorothy Fichter Butterflies are Blooming at Meijer Gardens poster set with icon spanning both posters.