WASHINGTON, D.C., GRAND RAPIDS, Mich — From trees to bees, Midwest advertising agency, Extra Credit Projects (ECP), helps to promote EARTHDAY.ORG with some of nature’s most essential workers front and center on out of home advertising around the country.
Launching today, September 21, the first day of Climate Week, the digital billboard campaign from Extra Credit Projects features animals and plants that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world.
“In alignment with our long-term goal of raising awareness on climate change, our short-term objective was to creative relevant messages for today, drawing important parallels between the COVID-19 pandemic and the world’s pending climate change issues,” said Rob Jackson, Founder and Creative Director of Extra Credit Projects.
“We’re continuing to work with our partners to tackle the environmental challenges of the past and enter a new era of climate restoration,” said Kathleen Rogers, President of EARTHDAY.ORG. “Heading into the next Earth Day, we are focused on our theme of ‘Restore Our Earth.’ All of the living organisms featured in the ad campaign are critical to preserving the environment and supporting the planet’s ecosystems.”
The campaign is a collaborative effort between ECP and EARTHDAY.ORG, Boston University’s Institute for Sustainable Energy, Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA).
“We are honored to support this creative, clever and educational advertising campaign in conjunction with Climate Week, which underscores the importance of our other ‘essential’ workers—those preserving our planet’s ecosystems,” said OAAA President & CEO Anna Bager. “EARTHDAY.ORG continues to play a significant role in fostering awareness across the world about the growing environmental challenges our planet is up against.”
The campaign runs coast to coast and internationally on multiple displays, digital networks, bus shelters, Times Square media and more through the end of October.
About Extra Credit Projects (ECP)
Extra Credit Projects is powered by ideas, moved by causes and committed to serving small and large clients equally. Over the past fourteen years, ECP has worked with clients locally, regionally and internationally to develop brands, tell stories and create conceptual advertising that drives results. As the most-awarded agency in West Michigan, the full-service advertising and design agency works with clients in an expanse of industries including education, finance, hospitality, retail and public service.
EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at earthday.org.
The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media. As the industry’s unifying body, we advocate, educate and innovate on behalf of a diverse membership representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers. We are dedicated to promoting the newfound power and relevance of OOH to help advertisers break through an increasingly fractured media marketplace and reach consumers in the digital and mobile era. Our industry’s digital and creative renaissance and evolution includes the integration of new technologies like digital OOH, state of the art planning and measurement capabilities, and new ways to buy and sell OOH, including programmatic. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, D.C. Please visit us at oaaa.org.
In The News:
Nature’s Essential Works on OOH Displays for Climate Week, Billboard Insider
Nature’s Essential Workers Featured For Climate Week, OOH Today
Nature’s Essential Workers featured on Out of Home Displays for Climate Week, EarthDay.org
Like More Cowbell—We Need More OOH PSA Campaigns, OOH Today
Lamar Honor’s Natures Essential Workers in New Climate Week Out of Home Campaign, Lamar
Nature’s Essential Workers Featured on Out of Home Displays For Climate Week, Yahoo News