What the ‘F’?

GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.

The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.

While the hospital is nationally known for their state-of-the-art technology and innovative solutions to rehabilitation, they have staked their claim in West Michigan by focusing on the emotional experience of recovery, and how hope and love have become their most powerful tools.

For more information, contact Rob Jackson at 616-454-2955 or rob@extracreditprojects.com. For more information about Extra Credit Projects visit www.extracreditprojects.com.

In The News:
What the ‘F’?, OOH Today
The Missing ‘F’, Billboard Insider