Extra Credit Projects creates anniversary campaign for nation’s largest out of home media company

GRAND RAPIDS, MICH; BATON ROUGE, LA — Grand Rapids-based advertising and design agency, Extra Credit Projects (ECP), and Lamar Advertising have partnered to create and launch a nationwide campaign to celebrate the 120th anniversary of the out of home (OOH) media company.

Lamar (Nasdaq: LAMR) opened its doors in 1902 and has grown to be the nation’s largest OOH inventory owner, with more than 35,000 billboard faces in 44 states and more than $2 billion in annual revenue in 2022.

ECP worked with Lamar’s creative and marketing team to create a campaign that can be seen on Lamar inventory from coast to coast, as well as their various social media channels. The designs use self referential and humorous messaging to mark the occasion and highlight the company’s longevity and commitment to their customers.

“They were a fledgling poster company born out of the back of an Opera house in 1902. Now, 120 years later they have the largest network of digital billboards in the country,” said Rob Jackson, Creative Director and Principal of ECP. “It’s a true American success story we are proud to be a part of, helping them honor their past and celebrate the future ahead.”

To learn more about Lamar and their history, visit Lamar.com/Lamar120Years. For more about Extra Credit Projects, please contact at 616.454.2955 or info@extracreditprojects.com.