GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions.
With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to change the tune for 2022. The campaign works to inspire individuals and families alike to improve their overall health and well-being.
“With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to change the tune for 2022. The campaign works to inspire individuals and families alike to improve their overall health and well-being.”
This targeted multi-media campaign features out of home, digital, social, and radio, is speaking to consumers about the gym in a new fun way this year.
For more information about Extra Credit Projects or this campaign, contact Rob Jackson at 616.454.2955 or rob@extracreditprojects.com.
In The News:
New ECP Campaign Will Make You Sweat, Billboard Insider
New YMCA Campaign Calls Out Couch Potatoes, OOH Today
