GRAND RAPIDS, MICH — Grand Rapids advertising and design agency, Extra Credit Projects (ECP), took home sixteen awards at last week’s American Advertising Federation (AAF) annual American Advertising Awards. The event was hosted by the West Michigan chapter at GLC Live at 20 Monroe Live.
ECP won seven gold and eight silver — the second most of all the winners — as well as a judge’s choice award. Winners included entries for eight clients locally and nationally, across a dozen categories, including broadcast TV and radio, long-form branded content, out of home, print collateral, guerrilla advertising, and public service.
“We’re thrilled to be recognized as these wins are a testament to the passion, talent, and hustle of our team, and the incredible clients who trust us to bring bold ideas to life,” said Chad Hutchison, Creative Director at Extra Credit Projects. “Creativity thrives on collaboration, and we’re grateful for the partnerships that make it all possible. Huge thanks to the AAF for celebrating the work we love to do!”
Winning entries will move on to the AAF District awards and will compete against top agencies from Chicago, Detroit and Indianapolis, before reaching the national competition in June.
For more information about Extra Credit Projects, contact Rob Jackson at 616.454.2955 or rob@extracreditprojects.com.
About American Advertising Federation
The AAF West Michigan is one of 180 chapters of the American Advertising Federation, the nation’s oldest and largest advertising trade association, and the only association representing all facets of the advertising industry.
About Extra Credit Projects
Extra Credit Projects (ECP) is a world-class advertising and design agency known for their big ideas, integrated campaigns and always giving a little extra. ECP collaborates with local, regional and national brands through its creative, strategy and media services to drive brand momentum and measurable results.


