BOSTON, MASS — Extra Credit Projects (ECP) and Gerald R. Ford International Airport were recognized during the 2025 Out of Home Advertising Association of America’s Local Case Study Awards.
The winning entry, the GRReat Billboard Hunt, showcased a local success story, driving customer engagement and marrying traditional and digital media placements, ultimately resulting in increased awareness of offerings and exceeding passenger goals through the airport in 2024.
The GRReat Billboard Hunt was also a finalist in the OAAA OBIE Awards, won a Gold Award at the AAF West Michigan American Advertising Awards, and was awarded best Community Education & Outreach Program in the airlines industry 2024 ACI–NA Marketing & Communication Awards.
For more information about Extra Credit Projects, contact Rob Jackson at 616.454.2955 or rob@extracreditprojects.com.
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About the Local Case Study Awards
Since 2016, OAAA and Geopath have honored OOH campaigns that produce quantifiable results for local businesses. The Local Case Study Awards showcase OOH’s effectiveness and use as a strategic marketing element, and the winning cases are honored each year at the annual OAAA OOH Media Conference.
About Out of Home Advertising Association of America
Since its founding in 1891, the Out of Home Advertising Association of America (OAAA) has promoted the responsible growth of out of home (OOH). The premier trade association for the U.S. OOH advertising industry, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of outdoor.
About Extra Credit Projects
Extra Credit Projects (ECP) is a world-class advertising and design agency known for their big ideas, integrated campaigns and always giving a little extra. ECP collaborates with local, regional and national brands through its creative, strategy and media services to drive brand momentum and measurable results